Triphase MEP
Amidst vision 2030, Mr. Ahmed Kishwar Siddiqui, the founder realized an opportunity to scale within the rapidly expanding construction industry. A commanding digital presence was needed to get more leads and more business deals.
About the Client
Triphase MEP is a mechanical electrical and plumbing services provider based in Saudi Arabia with its presence spread across the kingdom. Triphase lacked the digital foundation needed to execute on its vision of expansion.
Industry
Mechanical Electrical and Plumbing for Residential Sites
Services Provided
Branding and Digital Marketing
Region
Saudi Arabia
Challenges
Identifying the Core Issues
Outlining the specific challenges was the first step in helping Triphase establish a digital presence that generated business opportunities.
Achieving Scale
Triphase sought to expand operations in a rapidly growing market.
No Visibility
The brand needed to establish a strong digital presence in Saudi Arabia.
Weak Conversion Strategy
The goal was to generate more leads and secure more business deals.
Execution
Building a Digital Presence
For our team, the direction was clear. Our team proposed him to build a digital brand presence with social platforms and websites, then populate the pages and optimize the website to be discoverable by, and interest the right audience.
Website Design
User-friendly interface. For aesthetics, all visuals, design elements were aligned with brand guidelines, and content was optimized for conversion.
Social Media Setup
Setting up facebook, instagram and linkedin profiles with about us, cover images and first posts that informed, educated and connected with the target audience.
Performance Marketing
A/B tested copy, creatives and audiences. Then ran ads with the best combination on meta to get instant digital traction.
Branding
Our approach to branding was informed by the context. Based on the industry, audience and positioning strategy (to appear as a reliable and approachable brand).
Result
Gaining Digital Traction
With one week of focused marketing efforts, we got Triphase MEP started with the right digital foundation.
Inbound Queries within a week+5
leads through meta ad campaigns in 7 days+15
Reduced Cost per lead by100%
MQL to SQL conversion rate25%
What’s next
Roadmap for the Future
Our plan to build momentum and improve digital traction across channels.
Performance Marketing
Short-Term (1–2 Weeks):
Periodically running search and social ads to target high-interest audience with the right offer to generate quality leads within a short span.
Content Marketing
Medium Term (1–3 Months):
Publishing blogs on highly searched queries relevant to MEP services to capture traffic at the top of the funnel, and establish brand authority.
SEO
Long Term (3–6 Months):
Getting his website ranked on high volume commercial keywords to get the main webpages to consistently generate leads organically.
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