Monfi @ Token2049 | Fintech

+971 50 854 9143

About Monfi

Monfi is a global digital bank with an integrated digital asset platform. Ahead of TOKEN2049, the bank needed 360-degree marketing execution to build awareness around its attendance and generate interest to maximize booth visits.

The Challenges

What Monfi Needed Before Token2049

Weak Differentiation in a Competitive Environment

With numerous fintech businesses competing for attention, Monfi needed a distinctive brand narrative to help attendees recognise its offering & understand what set it apart.

No Defined Strategy for Attracting Booth Visitors

Monfi needed a focused approach to capturing attendee attention and turning event awareness into physical booth visits, product discussions & leads.

Disconnected Event and Digital Engagement

Monfi needed a clear link between in-person interactions & its online presence so attendees could easily access product information & explore Monfi's offerings digitally.

Audience Interests Not Reflected in Messaging

For Token2049, Monfi needed special emphasis on its digital assets and multicurrency accounts to capture the interest of crypto savy audience.

Our Token2049 Roadmap

Preparing Monfi for a Memorable Presence at TOKEN2049

The challenge was to build digital traction prior to Token 2049, and carry the momentum in the coming months to improve Monfi’s traffic and social engagement in the targeted regions.

Stablecoin Launch Anticipation

The stablecoin had to stay unannounced until the reveal, so Monfi needed teasers that built curiosity among Token 2049 attendees without naming what was coming.

Finalising the Print Design Language

Establish a consistent visual direction for brochures and other printed assets, aligning typography, colours, layouts, and product messaging with Monfi’s brand identity.

Activating the Social Media

Monfi had no activity on its social channels, so anyone looking the brand up around Token 2049 would find nothing carrying the launch story.

The Solutions

Turning Event Engagement into Qualified Enquiries

Hyperminds built every channel and asset in parallel to ensure consistent narrative across all digital and physical channels.

Token2049 Booth Design

We designed an inviting, visually distinctive booth that encouraged attendees to stop, explore, and engage with the Monfi team. Clear messaging across the booth walls made the brand and its offerings easier to understand, while the overall layout supported product conversations and meaningful interactions with visitors.

Branded Merchandise

Ideated and designed branded merchandise for distribution and gifting at TOKEN2049 Singapore, including keychains, USB drives, and power banks. Incorporated Monfi’s branding and messaging across each item to maintain brand consistency, reinforce brand recognition, and create practical takeaways for event attendees.

Brochure Design

We designed branded brochures to communicate Monfi’s offerings in a clear, accessible format. QR codes connected these physical materials to relevant online pages, giving attendees a direct way to explore product information and calls-to-action.

Video Marketing

We produced corporate and product explainer videos to communicate Monfi’s business in an engaging, easy-to-follow format. These videos helped simplify financial and digital-asset concepts, support conversations at the booth, and give prospective customers and partners a clearer understanding of the offering.

Event Marketing

We coordinated the event’s marketing to ensure that Monfi’s presence communicated a clear story across touchpoints and gave attendees a stronger reason to stop, learn about its offerings, and continue the conversation.

Meta & LinkedIn Ads

We used targeted Meta and LinkedIn campaigns to build awareness around Monfi and its digital financial offerings before and during the event. Campaign messaging was tailored to relevant audiences, with clear calls to action directing interested users towards Monfi’s online presence and product information.

Social Media Management

We developed event-focused social content to build anticipation, reinforce Monfi’s presence at TOKEN2049, and communicate its brand and product value propositions. Consistent messaging across social channels helped connect pre-event awareness with the experience attendees encountered at the event.

Website Updates

We updated relevant website pages to provide a clear destination for people discovering Monfi through event campaigns, brochures, and QR codes. The pages connected brand and product messaging with clear next steps, helping visitors move from initial interest to deeper product exploration and, where appropriate, an enquiry.

Content & SEO

We refined relevant website content to improve the clarity of Monfi’s brand and product information and support organic discovery. Content focused on explaining the offering and answering relevant audience questions, helping people who encountered Monfi at TOKEN2049 find useful information when they continued their research online.

The Results

Impact in Numbers

The groundwork before launch day showed up in search and site traffic. Here is what changed for Monfi:

Website visits from booth QR scans: 250+
Account opening requests from Meta Ads: 95
Sessions on the event page in 1 week: 200+
Qualified enquiries from brochure QR scans: 15