Monfi Digital Bank

+1 (281) 639-9441

Book a Free Strategy CallBook a Free Strategy Call

About Monfi

Monfi is a global digital bank with integrated digital assets platform. It was set to unveil a new stablecoin at Token 2049, and every launch asset had to be ready before the reveal. Hyperminds ran its marketing to build anticipation, prepare the materials, and bring traffic to Monfi's digital channels and their physical booth at the event.

Industry

Fintech/Banking

Services Provided

Website Revamp, Video Marketing, Booth Design & Printable Assets

Region

Malaysia/UAE/Singapore

Challenges

What Monfi Required

The challenge was to build digital traction prior to Token 2049, and carry the momentum in the coming months to improve Monfi’s traffic and social engagement in the targeted regions.

Stablecoin Launch Anticipation

The stablecoin had to stay unannounced until the reveal, so Monfi needed teasers that built curiosity among Token 2049 attendees without naming what was coming.

Making Monfi Event-ready

With the reveal tied to one live moment, the booth, brochures, and print collateral had to be finished and consistent with the launch story before the event, leaving no room for last-minute fixes.

Outdated Website

Content did not emphasize Monfi's offerings and their position as a digital bank in a way that would get the attention of Token2049 attendees.

Lagging Social Presence

Monfi had no activity on its social channels, so anyone looking the brand up around Token 2049 would find nothing carrying the launch story.

A Shift in Focus

Monfi's new marketing direction had to emphasize Monfi’s multicurrency and digital assets as one offering, with a single message across every channel attendees would encounter.

Solutions

How We Helped Monfi

Hyperminds built every channel and asset in parallel to ensure consistent narrative across all digital and physical channels.

Meta & LinkedIn Ads

Targeted campaigns highlighting Monfi’s attendance and booth site at Token 2049.

Social Media

Event reminders, countdowns, reveal posts, and on-site updates to build anticipation around Monfi’s TOKEN2049 presence.

Booth Design

Designed Monfi’s TOKEN2049 booth to showcase its banking and digital asset offerings and create a clear, high-impact visitor experience.

Printable Assets

Brochures (for Monfi and their stablecoin), panaflex standees and print collateral summing up Monfi’s banking propositions to inform the attendees.

Event Marketing

Gold sponsorship announcements, anticipation on social channels, and dedicated pages to capture Token 2049 attendee’s intent.

Video Marketing

Corporate videos showcasing Monfi’s banking products, launch hype videos, and animated stablecoin explainers.

Content & SEO

Search-focused content covering Monfi’s digital banking, digital asset, and stablecoin offerings to support discoverability around the launch

Website Updates

Existing page updates and dedicated event pages providing detailed information on Monfi’s TOKEN2049 presence and stablecoin launch.

Results in Numbers

The Impact We Delivered

The groundwork before launch day showed up in search and site traffic. Here is what changed for Monfi:

Website Traffic+200%

AI-visibility & LLM citationsIncreased by 30%

Account Opening Requests95

Sign-ups on Event Page30

Digital Growth

Search & AI Visibility