Bluestone
To scale the business and onboard new clients, the company realized the need to build and utilize digital channels effectively. A strong digital engine was needed to generate qualified leads that would lead to new technology partnerships.
+1 (281) 639-9441
About the Client
Bluestone is a technology company based in the USA, that equips businesses across industries with technology infrastructure for efficiency, centralized management and hassle-free scaling.
Industry
Technology
Services Provided
Website Revamp, SEO and PPC
Region
USA
Challenges
Identifying the Core Issues
Outlining the specific challenges was the first step in helping Bluestone establish a digital presence that generated business opportunities.
Achieving Scale
Bluestone sought to use digital channels to scale its business and onboard new clients.
No Visibility
The brand needed to improve its search rankings to appear for commercial keywords in the USA.
Weak Conversion Strategy
The goal was to turn website traffic into qualified leads and technology partnerships.
Execution
Building a Digital Presence
For our team, the direction was clear. We proposed to revamp the website foundation, then populate the site with optimized content and run paid ads to be discoverable by, and interest the right audience.
Website Revamp
User-friendly interface. The design was updated to reflect a modern technology company, and content was optimized for conversion.
SEO
Optimized the website structure and content to rank for high-value commercial keywords to drive organic traffic.
PPC
Ran targeted ad campaigns to get instant digital traction and generate leads while organic rankings were being established.
Content Marketing
Conversion-focused content on landing pages with clear value propositions, and blogs on informative keywords to increase traffic.
Result
Gaining Digital Traction
With focused marketing efforts, we got Bluestone started with the right digital foundation.
Qualified leads running PPC for 20 days5
New technology partnerships in 3 months+4
Increase in website traffic over 2 months300%
First page google ranking achieved2 months
What’s next
Continued Traction for Bluestone
We aim to continue to refine our strategy across digital channels to help Bluestone achieve new milestones.
PPC Optimization: (1–2 Weeks)
PPC Optimization: Refining ad copy and audiences to reduce cost per lead and maximize results within the allocated budget.
Content Expansion: (1–3 Months)
Content Expansion: Creating additional service pages to target a wider range of technology keywords and capture more traffic.
SEO Authority: (3–6 Months)
SEO Authority: Building backlinks and authority to maintain top rankings for main commercial keywords and dominate the niche.
Trusted by ambitious brands across the globe
