Bluestone Case Study | Digital Lead Generation by Hyperminds

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About The Client

Bluestone is a technology company based in the USA, that equips businesses across industries with technology infrastructure for efficiency, centralized management and hassle-free scaling.

Challenges

Identifying the Core Issues

Outlining the specific challenges was the first step in helping Bluestone establish a digital presence that generated business opportunities.

Achieving Scale

Bluestone sought to use digital channels to scale its business and onboard new clie

No Visibility

The brand needed to improve its search rankings to appear for commercial keywords in the USA.

Weak Conversion Strategy

The goal was to turn website traffic into qualified leads and technology partnerships.

Execution

Building a Digital Presence

For our team, the direction was clear. We proposed to revamp the website foundation, then populate the site with optimized content and run paid ads to be discoverable by, and interest the right audience.

Website Revamp

User-friendly interface. The design was updated to reflect a modern technology company, and content was optimized for conversion.

SEO

Optimized the website structure and content to rank for high-value commercial keywords to drive organic traffic.

PPC

Ran targeted ad campaigns to get instant digital traction and generate leads while organic rankings were being established.

Content Marketing

Conversion-focused content on landing pages with clear value propositions, and blogs on informative keywords to increase traffic.

Result

Gaining Digital Traction

With focused marketing efforts, we got Bluestone started with the right digital foundation.

Qualified leads running PPC for 20 days: 5
New technology partnerships in 3 months: +4
Increase in website traffic over 2 months: 300%
First page google ranking achieved: 2 months

What's next

Continued Traction for Bluestone

We aim to continue to refine our strategy across digital channels to help Bluestone achieve new milestones.

PPC Optimization: (1–2 Weeks):
Refining ad copy and audiences to reduce cost per lead and maximize results within the allocated budget.

Content Expansion: (1–3 Months):
Creating additional service pages to target a wider range of technology keywords and capture more traffic.

SEO Authority: (3–6 Months):
SEO Authority: (3–6 Months) Building backlinks and authority to maintain top rankings for main commercial keywords and dominate the niche