FiLLi is a fast-growing café brand known for its signature Zafran chai and community-first vibe. With busy stores across many locations, the brand built strong in-store loyalty but lacked a cohesive digital footprint to match its growth. As FiLLi prepared for its next phase, it needed a modern, scalable online presence to tell its story, strengthen search visibility, and convert in-store loyalty into measurable digital demand.
A lack of digital structure and brand clarity was holding FiLLi back, while weak visibility, poor search performance, and an inconsistent identity limited its growth.
Fast, mobile-first site with CMS, menus, locations, and clear CTAs for leads.
Ranked on low-intent terms and core chai queries were barely indexed.
The social presence felt generic, missing the cafe warmth.
A complete digital foundation designed to boost visibility, ensure brand consistency, and drive growth through seamless experiences across every channel.
Fast, mobile-first site with CMS, menus, locations, and clear CTAs for leads.
Smarter SEO and technical fixes ensured chai and store searches reliably led to FiLLi.
Seamless digital journeys reflected the cafe warmth across every touchpoint.
Social and short videos, plus Toast/Talabat ordering to scale consistently across outlets.
We helped expand FiLLi's customer base by building a strong digital presence that captured new online audiences.
